Beyoncé Is Set To Launch Her New Partnership With Adidas

 Beyoncé Is Set To Launch Her New Partnership With Adidas

Beyoncé is getting set to launch her new partnership with a sportswear company Adidas.

Beyoncé shared teasers to promote her upcoming Ivy Park x Adidas collection which will be arriving on Saturday, January 18.

She looked stunning in the new collection, sporting long braids and dressed in a burgundy bodysuit.

Beyoncé said in an Elle interview,

This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.

Sir Ariez

Waheed Ade Akinleye known as "Sir Ariez" is a blogger/CEO at & Affiliates. He's also a content writer, digital marketer and serial entrepreneur.

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